Leading online fashion retailer, ZALORA Philippines has chosen Operation Smile’s comprehensive treatment of children with cleft lip and cleft palate as one of the causes it will support in the Philippines through ZALORA Cares, a donation platform on the web and in various social media.
Operation Smile Philippines (OSP) joins a select group of only 11 local non-profits that can tap ZALORA Philippines customers to raise funds for their charity work.
Over the past 40 years, OSP has treated more than 30,000 Filipino children and young adults with oral cleft, providing them with free surgery, medical examination, dental treatment, and speech therapy.
“This is a breakthrough partnership for us,” OSP executive director, Emiliano Romano said, citing the foundation’s new thrust to broaden its donor base by engaging individuals via digital marketing.
OSP trustee Rizalina Mantaring, past president and CEO Sun Life of Canada Philippines, connected OSP to ZALORA Philippines.
ZALORA Philippines is the second digital business to tie-up with OSP after PayMaya, a payment gateway.
“We know there’s a lot of pent-up desire to help among ordinary Filipinos even in these extraordinary times, and our cause is one that is sure to tug at their hearts; it’s just a matter of providing them with the convenient and secure means to do so — and that’s ZALORA Cares,” he added.
ZALORA Philippines is part of the Singapore-based lifestyle e-retailer, ZALORA group, which has strong presence in Singapore, Indonesia, Malaysia, the Philippines, Hong Kong, and Taiwan.
The group launched its community engagement initiative in 2020 to support Covid-19 efforts in the region. “We’ve decided to expand beyond the initial mission and start giving back to our community in as much ways as we can by diversifying our pool of foundations,” Ms. Jaurigue said.