AirAsia Philippines, Operation Smile Philippines forge partnership to help children with cleft

Philippines AirAsia is giving free transport to volunteers and patients of Operation Smile Philippines (OSP) to areas served by the leading budget carrier. OSP has been treating Filipino children with cleft lip and cleft palate since 1982, providing them with medical evaluation, dental treatment, reconstructive surgery and speech therapy – all for free. To date, the medical charity has treated more than 30,000 patients from all over the country. Philippines AirAsia serves 14 domestic destinations. The sponsorship agreement was signed recently by Philippines AirAsia president and CEO Ricardo Isla (middle), chief finance officer Raymund Berja (second from left) and OSP executive director Emiliano Romano (second from right). Also in photo are AirAsia Communications and Public Affairs head Steve Dailisan, (left) and OSP development manager Carol Arriola (right).

BRAND LOVE by Ngiti Manileño

Have a business but struggling to get a foothold in the online markets?

Learn best marketing and branding practices from the industry experts this Saturday, November 20, 2021.

Join us in our fundraiser webinar and learn Brand Design, Strategies, and Execution to further boost your brand’s online presence.

Not only will you get to learn from the best but your participation in this event will also help kids with cleft have brighter smiles.
Registration link is indicated down below:

Admission Fee:
JCI Member: PHP350
Non-JCI Member: PHP500
When: November 20, 2021 (Saturday)
Time: 2:00-4:00 PM onwards
Attire: Casual


Medical Equipment Healthcare Group, Inc. (MEDEQUIP), a DTI-PAB Accredited ISO 17020 Inspection Body, recently inked an agreement with Operation Smile Philippines Foundation, Inc. (OSP) to volunteer their engineers and technicians to the latter’s mission sites to ensure the medical devices for oral cleft surgeries are in good working condition. 

OSP has an urgent need for trained biomedical personnel to continuously monitor and calibrate the sensitive surgery equipment throughout the duration of its medical missions, and their proper care after, to ensure the safe conduct of the cleft repair procedures.  

Safe surgery is an advocacy of Operation Smile globally, while patient safety has always been the priority for MEDEQUIP.

MEDEQUIP has been in Healthcare Technology Management since 2005 and has provided its services to private and government facilities throughout the Philippines.

Shown below following the signing of the Memorandum of Agreement are from left: Jose Pepito M. Amores MD, PhD (Chief Technical Officer, MEDEQUIP), Emiliano Romano (Executive Director, Operation Smile Philippines, and Joseph Patrick S. Amores (Chief Executive Officer, MEDEQUIP).

Operation SMILE Philippines Puts the Spotlight on its Volunteers for World Smile Day

Have you ever made someone smile? Do you remember the look they had when they beamed that nice beautiful and warm smile across their faces? Looks awesome, right? But here is the question, how did it make you feel? 

This is a feeling that Operation Smile Philippine’s (OSP) volunteers know all too well! 

OSP volunteers sacrifice their time and skill to make sure that children born with cleft conditions are able to get life-changing surgery in as little as 45 minutes. With the help of generous donors and partners, the volunteers are always at the receiving end of the new smiles they create inside the operating room.

That is the reason why as the world celebrates World Smile Day, no less than Mr. Emiliano Romano, the Executive Director of OSP went around and visited volunteers and turned the tables on them. Mr. Romano went around 7 cities in one day. He visited Valenzuela, Quezon City, Pasig, Marikina, Taguig, Makati, and Manila just to make the volunteers smile.

He hand-delivered gift packs from Fresh Philippines to show appreciation for all the hard work they have done for OSP.

World Smile Day is really a perfect way to spread smiles all around.

Operation Smile’s Oral Health Conference 2021

Our very own Dr. Eric Pius Cembrano represented Operation Smile Philippines at the recently concluded Oral Health Conference in VA, USA last September 16-19, 2021.

The goal of the conference was to bring together key Operation Smile global leadership in Oral Health for productive discussions creating an Operation Smile Framework of Practice for Oral Health Services. This included the standardization ng dental services, treatment procedures, and protocols during Operation Smile mission as well as for centers.

In photo are (l-r):

  1. Dr. Pedro Santiago – OSI Lead Global Advisor- Puerto rRco/ US
  2. Dr. Maria Alejandro Forero- Columbia
  3. Dr. Luiz Pimenta PHD – Professor Columbia University & USI Global Advisor
  4. Dr. Nancy Rojas- Columbia
  5. Dr. Billy Magee Jr. – OSI /US Chief of Research, Innovation and Education
  6. Dr. Carmen Kamas-Wieting – Chair OSI Dental Advisory Council / US
  7. Ann Campbell – OSI/ US
  8. Dr. Sissy Jimenez – US
  9. Dr. Ryan Cody- US
  10. Dr. Maria Belen Andrade – Nicaragua
  11. Dr. Roberto Paz – Bolivia
  12. Anna Copperman – OSI US
  13. Dr. Christian Martinez- Chile
  14. Dr. Eric Pius Cembrano- Philippines 🇵🇭
  15. Dr. Vilma Arteaga- Guatemala
  16. Dr. Manuel Hinostroza – Peru
  17. Dr. Giancarlo Barache- Dominican Republic
    Dr. Teresita Pannaci- Spain (online)
    Midori Hanayama – Speech Pathologist Brazil (online)
    Taylor Ringer – OSI / US (online)

ZALORA Philippines Picks OSP as Community Engagement Partner 

Leading online fashion retailer, ZALORA Philippines has chosen Operation Smile’s comprehensive treatment of children with cleft lip and cleft palate as one of the causes it will support in the Philippines through ZALORA Cares, a donation platform on the web and in various social media.    

Operation Smile Philippines (OSP) joins a select group of only 11 local non-profits that can tap ZALORA Philippines customers to raise funds for their charity work.

Over the past 40 years, OSP has treated more than 30,000 Filipino children and young adults with oral cleft, providing them with free surgery, medical examination, dental treatment, and speech therapy.  

“This is a breakthrough partnership for us,” OSP executive director, Emiliano Romano said, citing the foundation’s new thrust to broaden its donor base by engaging individuals via digital marketing. 

OSP trustee Rizalina Mantaring, past president and CEO Sun Life of Canada Philippines, connected OSP to ZALORA Philippines.  

ZALORA Philippines is the second digital business to tie-up with OSP after PayMaya, a payment gateway. 

“We know there’s a lot of pent-up desire to help among ordinary Filipinos even in these extraordinary times, and our cause is one that is sure to tug at their hearts; it’s just a matter of providing them with the convenient and secure means to do so — and that’s ZALORA Cares,” he added. 

ZALORA Philippines is part of the Singapore-based lifestyle e-retailer, ZALORA group, which has strong presence in Singapore, Indonesia, Malaysia, the Philippines, Hong Kong, and Taiwan. 

The group launched its community engagement initiative in 2020 to support Covid-19 efforts in the region.  “We’ve decided to expand beyond the initial mission and start giving back to our community in as much ways as we can by diversifying our pool of foundations,” Ms. Jaurigue said.

Operation Smile Philippines & JCI Manila Partner To Raise Funds, Awareness For Oral Cleft Treatment in Manila

Operation Smile Philippines and JCI Manila
Seated from left is 2021 JCI Manila President Richard Tamayo, Operations Smile Philippines Executive Director Emiliano Romano and 2021 Director for Community Jason Oliva.

Operation Smile Philippines Foundation (OSP) is partnering with JCI Manila (JCIM) to undertake a Manila-wide campaign to raise funds for the treatment of indigent Manileno children with cleft lip and cleft palate, and awareness on the causes and ways to prevent cleft births.

Oral cleft severely affects the physical, mental, and psychological development and well-being of the afflicted children.  The disfigurement makes them prone to malnutrition and stunting, impairs their speech and hearing, and opens them to bullying and isolation, which could eventually destroy their self-esteem.   

The Institute of Human Genetics of UP Manila has said in a previous study that two in every 1,000 Filipinos are born every year with this highly debilitating congenital deformity. Manila was found by another study to have the highest incidence of cleft births among the country’s cities and municipalities. 

The two pioneering organizations signed a memorandum of agreement recently with JCI Manila committing to implement an extensive oral cleft education drive online and through traditional mass media channels and raising funds from its members and business and civil society network, and OSP handling the treatment.

OSP operates a cleft center at the Manila City-owned Sta. Ana Hospital that provides comprehensive care to the afflicted covering free medical examination, dental treatment, reconstructive surgery, and speech-language therapy.

It is also running a pilot nutrition feeding and education program in the city for children with oral cleft and their parents in partnership with Caritas Manila and Security Bank Corp.   

OSP is part of the global Operation Smile, Inc. which pioneered organized cleft care in the Philippines in 1982. JCIM, founded in 1947, is the first Jaycees club in the country and one of the most active civic organizations today supporting various humanitarian causes.